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Dear Readers!
DiverseCustomer is increasingly using the power of messaging to increase engagement and personalization delivering dividends to savvy retailers, organizations, and institutions that are inclusive inside and out. In true essence, we are helping these brands in creating a positive experience in making diverse customers feel that they are heard and important, which is our primary goal.
We not only help broadcast, amplify a brand's prowess in creating social impact but also guide them on creating those opportunities.
Most importantly traversing through sensitivities that often plague us making our implicit biases, explicit towards people we don't understand, or who are dissimilar.
You don't have to be our client to benefit from our experience which we are more than happy to share with everyone who enjoys reading this blog!
We identify ourselves as Communications Specialist and brands come to us for our expertise in understanding Diverse customers in-depth as we understand the communications differences and the power of consistent, relevant communication between inclusive brands and diverse customers by optimizing the positive experience and engender trust in this information-driven, global engagement economy.
We are constantly conceptualizing strategies on how can brands improve customer experience which is reflected in how we help them communicate with diverse customers across all channels, as well as what content they deliver and the demeanor in which they deliver their message.
We would like you to be more involved with us and give us feedback. This will help us improve our services and also bring you quality content.
We are happy to announce and curate content from resources like Events, Forums, and Books that speak our language and share that with our readers from time to time.
Here are 3 books that we would like to recommend. These are on top of the list of our editor's reading list.
We would like you to leave us a comment on this post or write to the editor at diversecustomer@gmail.com
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Our favourite is:
Why I’m No Longer Talking to White People About Race by Reni Eddo-Lodge
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The Changing Face of Today's Customer: Strategies for Attracting and Retaining a Diverse Customer and Employee Base In Your Local Market
-Book by Doug Lipp
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and,
How to Market to People Not Like You: "Know It Or Blow It" Rules for Reaching Diverse Customers.
-Book by Kelly McDonald
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- Amit Anand
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