Diverse Customer : Research Twist Special : Avenues of Revenues

Image: Manu Cornet, http://bonkersworld.net/
  • The diversity of products many ecommerce, internetsoftware companies (likes of Amazon, Google, Facebook, Apple, Microsoft etc.) create reflect their own Organizational Structure (Quoting Melvin Conway's research and observations, that the way organizations are structured, impacts the systems they create. In his “How Do Committees Invent" he wrote:
    "Any organization that designs a system (defined more broadly here than just information systems) will inevitably produce a design whose structure is a copy of the organization's communication structure."

    Here, I'm giving it a different context and interpretation as the organizational structure also defines organizational behaviour.

    Chanced upon this amazing creative site by Manu Cornet, http://bonkersworld.net/ that depicts this phenomenon on point.

    Points to ponder:

    1. More diverse systems, much
    better, faster inclusive decision-making, impacting business performance.

    2. More Diversity within an organization, more diverse products and a larger customer base.

    3. More Distributed team structures, more Avenues of Revenues.

    -Amit Anand