Diverse Customer: Waterline of Visibility: Tip of the Inclusion Iceberg

Image Inclusion Iceberg:: 
https://jacg3.weebly.com/iceberg-activity.html via


Disclaimer: The link to the Image here is used for information sharing and non-commercial "fair use" purposes only. Please click on the links to visit the Inclusion Iceberg.

The metaphor as depicted in the image which is the topic of the main discussion for diversity is so powerful. We never go deeper into the proverbial iceberg because we are so fixated on scratching the surface! A great graphic to show, when you talk to clients about diverse customers and talent. There are so many attributes and experiences that are not immediately visible. A lot of challenges within Inclusion and Diversity and the many intersectional points can come out in the open if we look closely at this image and what it represents. To find meaningful and impactful solutions we have to go deeper into the Inclusion Iceberg as is made clear from the image above. Going deep down, and not just left scratching the surface.


Here at Diverse Customer, we help our clients create powerful, accepting, and relevant messaging and communications strategy as it is the cornerstone of being inclusive and progressive for organizations wanting to expand to new markets and demographics or wanting to hire diverse talent where less or no experience is not a showstopper, where there is no deep-diving into employment gaps or no such thing as being too overqualified!

- Amit Anand