The supermarket chain's (Intermarché) decision to
reduce the price by 70pc has resulted
in the Nutella melee of 2018 in France! The doorbuster sale is
literally breaking bad for a délicieux spread
of cocoa!
The chaos that ensued isn't the making of Nutella|Ferrero's obviously. Retail stores have a right to discount as much as
they like when they don't have a sales or distribution agreement that precludes
them from doing so. We've all heard about frenzy
marketing tactics like Black Fridays, Cyber Mondays, Alibaba's Singles Day and their global equivalent where marketers create hype to sell products but this sort
of consumer frenzy doesn’t focus on the product as much as on the desire
to have it at all cost!
The characteristic is very similar to "must
get my hands on it induced by the pressures from peers and the media.
This is a perfect example of banal consumerism seeking a way to break
out.
"One woman had her hair
pulled, another's hand was bleeding and an elderly woman was hit over the head
with a box. It was horrible."|Independent
I mean, We love Nutella, but getting battered for
it isn't in our bucketlist! No, Thank you!
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