McDonald's Upside Down Logo Plus An Ode to Brands that changed their Logos honouring Women on International Women's Day 2018!
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Image: CNBC |
McDonald's is flipping their
iconic arches in honouring and celebration of the International Women's Day
today.
Quite like Johnnie Walker's unveiling Jane Walker, the
first-ever female iteration of the brand’s Striding Man logo. We said it earlier
and we say it, out loud again, guess which brands are more likely to be successful? It’s what we call the Symbolism Vs Substance paradox as appearance
of authenticity cannot be created in the absence of honesty.
Today’s cultural shifts are based
on the premise of doing and action, not on talking alone and in the case of
Johnnie Walker and McDonald's, it is about a simple and clever extension of the
brand and one, that makes a stand too!
For consumers it’s about what
brands do, and not what brands say. By changing their iconic logos these brands
are spotlighting on the importance of making a real difference that resonates
very well with consumers’ sentiments who give more importance to substance than
symbolism. It is an astute way to begin a conversation about social
responsibility with continued and widespread adoption of inclusive practices
and wading in on current social or
political issues globally. It shows that the benevolent channel
is becoming an integral part of the advertising and marketing strategy.
At Diverse Customer, we want to
congratulate McDonald's for flipping their iconic arches because that has truly
struck a nice balance here with their label and marketing.
Happy International Women's Day
2018.
We are indeed lovin' it :)
9 Iconic Brand Logos Get Transformed Into Female Versions, And The Results Look Awesome
Images from Bored Panda 🐼 and, Jane Walker Image credit : Diageo
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