Diverse Customer Shoutout: M&S launches Adpative Clothing Range for Differently-Abled children
Marks & Spencer
A BIIIIIIGGGG Shoutout to M&S to become the first high-street retailer to launch an adaptive clothing range for differently-abled children. The range is the outcome of 2 years of research with pieces that include "easy dressing" options for children who have physical or sensory disabilities. You can view the range here:
However, the retailer has received flak for not having as many facilities with easy accessibility for wheelchair-bound shoppers. Inclusion needs to be thought out in its entire spectrum. You have to tie the loose ends! Perhaps M&S can do with a little bit of an inclusive design thinking format for its stores.