Diverse Customer Shoutout: River Island : Lables Are For Clothes

Images: River Island. Photographer: Liz Collins.

The River Island AW18 'Labels are for Clothes' Ad Campaign features people with various body types and abilities. Simply loving this campaign! -Using the power of fashion to value all people, celebrate different and include unconditionally! A big shoutout to River Island. We covered Tommy Hilfiger's spring 2018 Adaptive Collection line that is designed for the differently-abled. Here we share a similar sentiment. 

There aren't many brands who embrace diversity in the fashion industry by focusing on people with physical disabilities, or who may acquire impairments, or the infirm who may experience difficulty in self-dressing. By bringing this gap to the forefront through inclusive campaigning, River Island has earned our respect and adoration.