Diverse Customer Shoutout: Digital Village: Helsinki Fashion Week - The First purely Digital and Sustainable 3D Fashion Week @helsinkifashionweekofficial

Digital Village x KoH T Fashion Show

Digital Village x RoomForMoon Fashion Show

Digital Village x Helena Bajaj Larsen Fashion Show

         Image: Anyango Mpinga - Free as a Human
We are impressed by the works of designers like the Japanese brand KoH T, Korean/London based brand Room For Moon, and Helena Bajaj Larsen. In particular, Anyango Mpinga, a Kenyan designer, founder of her eponymous brand, eco-innovator, and proponent of circular fashion; exploring radical systems in textile design to promote conscious consumption of apparel and accessories. Now renowned for its reimagined white shirts balanced between androgyny and a bohemian aesthetic and her bold prints inspired by her multi-cultural heritage - Inputs from Helsinki Fashion Week.

The Helsinki Digital Fashion Week culminated in the "Digital Village" a cyberspace haven that embraced the connection of cultures at a time of post-COVID-19 restrictions and also managed to unite an international community with interdisciplinary digital artists and fashion designers along with the sustainability, giving an opportunity to showcase the talent and designs of young creatives as well as access the information and tools they need to grow, adapting to sustainability values. The digital space of the village was designed by selected visionaries, including information architects, 3D designers including other notable professionals from related technology, AI, media, production studios, and alternate creative fields to present perfectly human experience in the digital space exploring the horizons of tomorrow, both physical and digital. The event fully explored virtual reality as an alternative mode of showcasing sustainable fashion. Every outfit was assembled through digital patterns, stitched together on a computer to ensure no materials during the production process are wasted.

Indeed, Helsinki Digital Fashion Week is leading in focusing on sustainability, upcycling, transparency and collaboration. Quoting from 👉 https://digitalvillage.io/ and https://helsinkifashionweeklive.com/

“The Helsinki Fashion Week platform is a living organism — a microcosm of industry changes with its very own microclimate.” HFW focuses on tackling the root challenges surrounding sustainability and addressing the core issues of our currently unsustainable world. Some of these challenges include poverty, social inequality and exploitation, modern slavery, racism, and the shortcomings of the global educational system.

The designers who participated in this event have created universal public profiles on LUKSO (LUKSO allows new ways of responsible production and consumption by providing a Blockchain infrastructure with a series of standards and solutions for physical and digital consumer goods) as they are decentralized and autonomous entities that allow artists to have a unique identifier in the digital world and to communicate with their clothes, with looks born from a virtual design but always artisanal. A set of parallel dimensions where each show was a show within a show where customers had the opportunity to wear the clothes in cyberspace, pre-order the looks in real life, and finally claim an asset on the blockchain, use it, trade it, and exchange.

This is a shoutout to Helsinki Fashion Week 👏 for ushering in digital sustainability plus a peek into Futurism via a concept like the Digital Village. Something, London Fashion Week Digital was unable to do at so many levels. Helsinki Fashion Week is the first purely digital and sustainable showcase via the “cyberspace utopia” platform Digital Village, was nothing like what a regular fashion week goer would expect. 31 designers presented their new collections over the week, and 15 of them were paired with 3-D designers months ahead of time to digitize their latest collections. 

Evelyn Mora, founder of Helsinki Fashion Week made a point about comparing(with physical events that are the norm in the fashion industry pre-COVID-19 era :)), assessing, and evaluating the impact of the digital fashion week to show the fashion fraternity a concrete path towards even more sustainable events in the near future - via Normative.io.