The Miss Universe Organization and Mouawad unveil "The Crown Number 12: Force for Good " in Thailand.

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Image of the Miss Universe Crown with pear-shaped blue sapphires surrounded by diamonds. The Crown Number 12 Force for Good as titled by the Miss Universe Organization is crafted by world-renowned luxury jeweler Mouawad.


The Miss Universe Organization unveiled “The Crown Number 12: Force for Good”, crafted by world-renowned luxury jeweler Mouawad. The new crown, with pear-shaped blue sapphires surrounded by diamonds and valued at approximately USD 5.58 million, will be the prestigious mark of honor for the winner of the 71st MISS UNIVERSE® Competition. The event will take place on January 14, 2023, in New Orleans, Louisiana, United States. The partnership between The Miss Universe Organization and Mouawad was formed in 2019, which saw winners of a prestigious competition, MISS UNIVERSE® honored with crowns crafted by Mouawad. Anne Jakapong Jakrajutatip said she was excited to bring the new crown to the stage of the 71st MISS UNIVERSE® Competition herself. The event will take place on Saturday, January 14, 2023, at the New Orleans Ernest N. Morial Convention Center, New Orleans, Louisiana, United States. Last year's winner Miss India Harnaaz Sandhu will crown her successor at the end of the event.

“It has been an honor to craft a new crown for The Miss Universe Organization, and to create a new sparkling chapter in the story of Mouawad Miss Universe crowns, said Mouawad Co-guardian Fred Mouawad. “The Mouawad Miss Universe Force for Good Crown is a work of extraordinary craftsmanship, completely crafted and set and by hand total 993 stones setting, featuring 110.83 carat of blue sapphire and 48.24 carat of white diamond in a design that evokes The Miss Universe Organization’s belief in a future forged by women who push the limits of what’s possible and the incredible women from around the world who advocate for positive change.”

Anne Jakapong Jakrajutatip, Chief Executive Officer of JKN Global Group Public Company Limited, as the new owner of The Miss Universe Organization, said: “The Miss Universe 2022 Force for Good Crown stands for a graceful reincarnation of The Miss Universe Organization’s long-standing values and heritage as a guiding light, shining bright to the future glory. The new crown is also the dazzling illustration of both the challenges and rewards that come when young women advocate for causes close to their heart and strive make an impact on the world.”

“As we are stepping into the new era of women’s empowerment, The Miss Universe Organization will continue to be a global organization run by women for women with a promise to serve as an inspirational platform that celebrates diverse women, supporting them to realize their ambition and build self-confidence, while evolving the brand over time to be more relevant and appealing to the next generation. Our new ambition is to instill the sense of passion for ‘transformational leadership’ among us all, with firm belief that everyone can lead, to be successful and achieve their life goals. With this future-oriented approach, the Miss Universe brand is keen to take on a pivotal role in involving and engaging people on a journey toward social inclusion, gender equality and environmental sustainability,” added Anne Jakapong.

The “MISS UNIVERSE x MOUAWAD: Unveiling the new crown "Force for Good", the New Emblem of Beautifully Confident” press conference revealed the new crown held in TRUE ICON HALL, 7th floor, ICONSIAM. Bangkok, Thailand, and was witnessed by over 150 local media and VIPs. The event was also broadcast via JKN 18 TV channel and live streaming on Miss Universe YouTube channel and JKN18 Facebook page, attended by thousands of international media.

Credits: PR JKN Global Group | Ogilvy (Thailand) | Media OutReach

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