Diverse Customer: Reading List : The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
The Transformational Consumer is a book fascinates to me to no uncertain extent. Being a consumer of life-improving products and services myself, this book comes very close to the area of my work that this blog is dedicated to i.e. My core audience: The Diverse Customer.
Nelson's Transformational Consumer insights swings “from surface-level pain points to soul-level desires” persuading brands to shift their focus from simply making products to solving their customers’ problems - as I read in one of the reviews best describes what this book is about.