KFC was forced to close hundreds of stores following a problem with its chicken supplier but in the midst of that chaos, its print advertisement is indeed a masterclass on branding and communications. Unreservedly apologizing to its customers with some self-depreciating humor which feels genuine and authentic even if you don't like 🐔 chicken :)
I spend a lot of time exploring the nuances of messaging in my line of work as the messaging shouldn't be unintended but defined because its incredible how a single word can shift our perception. Language is generative and through words brands like KFC have the ability to emerge unscathed from an almost crisis situation!
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