This Mothercare campaign is by far the best I've seen and rightly so the campaign has been resonating so powerfully with mums everywhere. It's captivating, positive, striking and genuinely refreshing to see real bodies being celebrated and mums having to feel good about themselves in being beautiful in their own way without being forced to fix their view of perfection. The idea that when a baby is born, so is a mother is just so simple yet so profoundly potent. Indeed, a great example to set for other brands to reflect the culture as it is without additional gimmickry that we are so used to seeing on the cover of magazines and reality shows.
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